BisB Witnesses a Positive Surge in New Customers via “Selfie” Mobile Account Opening

23-October-2019

Recently, BisB revealed during a broadcast on the Bank’s YouTube channel its latest digital milestone, announcing that customers could sign up via face ID through the BisB Digital app. In less than a month since the service was launched, the Bank witnessed an extremely positive reception from the public evidenced by the unprecedented spike in new customers that signed up via face ID authentication, each averaging a sign-up time of 5 minutes.

Starting today, for both new or existing customers, signing up for any of BisB’s services can be accomplished through the Bank’s mobile account opening service in a fully automated process without any paperwork or human interaction required. To ensure the ultimate level of security, customers are prompted to upload their IDs once they sign up using their phones’ selfie and the face ID authentication features. Once verified by the Bank, customers can immediately apply for any of BisB’s products and services such as a new credit card or financing without the need for human intervention.

“The rapid growth of digital technology gave rise to our Simplification strategy at BisB, which boils down to transforming the traditional customer experience and truly simplifying their daily lives through providing innovative solutions that facilitate their banking transactions. With this service, opening a new account or signing up for a new service has never been easier, because we’ve eliminated the hassle of visiting a branch,” said the Head of Retail Banking of BisB, Mrs. Dalal Al Qais.